More than $8 million from a suite of funding programs will help the recovery of NSW’s visitor economy as the state reopens.
Destination NSW will deliver the funding through four programs. A $4.1 million Tourism Product Development Fund will support regional accommodation renewal and new visitor experiences; a $1.5 million Regional Event Fund will support new and flagship regional events; a $2 million Co-operative Marketing Program will leverage Destination NSW’s Feel New marketing campaign; and a $750,000 Regional Business Event Development Fund aims to create, attract and support new business events for regional NSW.
“These grants are all about assisting NSW tourism operators and event organisers to develop and deliver the best possible visitor experiences and ensure we are the number one state to visit as we reopen to the world post COVID-19,” Tourism Minister Stuart Ayres said.
“Supporting our tourism operators is a top priority. They are the backbone of the visitor economy – their passion and resilience and incredible diversity of offerings are key to the state’s success.”