Reed postpones IBTM Americas 2020 in favour of virtual reboot

IBTM Americas show director David Hidalgo.

Reed Exhibitions Mexico has announced that IBTM Americas 2020 has been postponed as a result of the ongoing effects of the coronavirus.

Organiser IBTM Americas will instead offer a series of virtual events throughout the rest of the year through to 2021.

“We are in an unprecedented situation that has affected of the entirety of our industry,” said show director David Hidalgo.

“However, our purpose of connecting and inspiring our industry remains alive and stronger than ever, so to face our common challenges together we are going to transform the way we engage our community. IBTM Americas is evolving to a 2.0 version that offers the opportunity to continue delivering our mission through an always-on 365-day platform to do business, to network and to learn from each other.”

The 2.0 version of IBTM Americas will be a mix of on-line and off-line marketing actions and sales opportunities, to deliver a virtual and face-to-face experience focused on the meetings and events industry.

“On behalf of Reed Exhibitions, I would like to express my gratitude to all our exhibitors, partners, attendees, suppliers, media, and staff for their support. IBTM Americas will continue to be the industry meeting point to consolidate and strengthen our business and personal relationships and we look forward both to this year’s virtual event, and to meeting in person again at our next annual event in Mexico City,” Hidalgo said.

IBTM Americas is planning to hold its next face-to-face edition on May 19-20, 2021.