Rebrand sees Accor take Mercure to Rockhampton

Travelodge Hotel Rockhampton has been rebranded to Mercure Rockhampton, under a franchise agreement.

The eight-storey, 74-room resort overlooks the Fitzroy River and features six conference spaces and an outdoor swimming pool.

“We are delighted to welcome Mercure Rockhampton to the Accor family,” said Accor chief operating officer Pacific Simon McGrath.

“There is no doubt the decade ahead will be one of the most competitive and challenging eras in the history of the Australian hotel industry. However, the uncertainty of recent times unequivocally highlights the benefits of our scale, as well as the market strength of our brands.”

Mercure Rockhampton general manager Karley Beasy welcomed the new partnership.

“With this partnership, we will continue to provide travellers with a quality accommodation and conferencing option in Rockhampton and now have the ability to leverage from Accor’s international branding, staff development opportunities, and highly valuable distribution and loyalty platform,” Beasy said.