Accor has announced an expansion of its Raffles brand with Raffles Bali set to open in 2020 and Raffles Sentosa Resort & Spa Singapore planned for 2022.
With at least four hotels in the development pipeline, the Group will grow the brand by at least 50 per cent in Asia, while planning further flagships for Europe, the US and Middle East including Raffles London in the former War Office, Raffles Boston Back Bay Hotel & Residences and Raffles Palm360 Resort Hotel & Residences.
“The Raffles brand is the highest expression of luxury hospitality within the Accor portfolio and we are proud to be growing the brand through curated additions that will allow the most discerning guests to find their perfect oasis in the world’s best locations,” said Michael Issenberg, chairman and CEO of Accor Asia Pacific.
“Luxury travellers are increasingly seeking bespoke service, rich storytelling and a blend of history and modernity, all of which are epitomised by the Raffles brand.”
Accor is now the second largest operator of luxury hotels in the world, with over 600 luxury and premium hotels and resorts globally.
“The Raffles brand belongs to only the best projects and locations so it will always remain a curated collection, but we definitely see scope for careful and considerate growth,” Issenberg said. “Importantly, the brand’s expansion signals an evolution of Accor’s network and supports our growth strategy to elevate our position in luxury hotels in key strategic locations worldwide.”
Raffles Bali will comprise just 32 private villas, each with its own private pool, set on 23 hectares in the exclusive Jimbaran area of Bali.
Over 135 years after the original Raffles opened its doors, the second Raffles in Singapore will be an all-villa hotel set in over 100,000 square metres of tropical gardens with views over the South China Sea.