Queensland’s tourism sector sees $2bn boost


Queensland’s hat-trick of long weekends this month is on track to generate up to $2 billion for the State’s tourism operators.

“This Friday afternoon marks the last of Queensland’s hat-trick of April long weekends, starting with record travel for Easter,” said Tourism Minister Stirling Hinchliffe.

“Queensland’s Labour Day long weekend comes primed with a solid calendar of events from the Gold Coast to Cairns and west to Longreach.”

A series of long weekend events helped drive visitation including North Queensland Games in Townsville and Gold Coast Film Festival to name just a few.

“We know there’s getaway capacity with accommodation occupancy around 70 per cent in many destinations including the Gold Coast Sunshine Coast and the Tropical North,” said Hinchliffe.

“The Whitsundays is set to be a star performer this weekend with good forward bookings nudging 74 per cent.”

Brisbane, Cairns and Gold Coast airports all recorded their busiest days for air travel over Easter since the start of the Covid pandemic.

“Early indications suggest domestic tourism spending in Queensland during the hat-trick of long weekends in April is expected to peak at around $2 billion,” Hinchliffe said.

“It’s a good result with Easter visitors to Queensland up 21 per cent on last year.”

Queensland Tourism Industry Council CEO Daniel Gschwind said Easter had been a game changer for tourism operators.

“The Easter weekend certainly delivered the turnaround and the mood for tourism operators that we had hoped for,” Gschwind said.

“The ANZAC weekend and the long weekend ahead of us are giving the industry the boost we need after the struggle we have had over the past two years.”