Queensland’s $380m windfall from major events

Major events will pump $380 million into the Queensland’s economy over the next six months.

Premier Annastacia Palaszczuk said major events are “crucial to supporting our tourism industry to rebuild in months to come”.

“Major events inject millions of dollars into local businesses and support jobs,” she said.

“Our list of attractions and sporting events will be worth $380 million for Queensland, and is yet another strong indication that our COVID-19 Economic Recovery plan is working.”

The events include the Brisbane Cycling Festival and Outback Queensland Masters golf tournament in July, the Cairns Indigenous Art Fair in August, Toowoomba Carnival of Flowers in September, Noosa Triathlon in October, TV WEEK Logies in November and the Gold Coast 500 Supercars race in December.

Tourism Minister Stirling Hinchliffe said the It’s Live! In Queensland events calendar had generated around $215 million for the State’s recovery in the first half of 2021.

“I appreciate the many challenges the global pandemic has created for Queensland tourism operators,” Hinchliffe said.

“In a bonus for tourism operators, It’s Live! In Queensland is expected to return 76 per cent more to the visitor economy than it did in the first half of the year.

“The It’s Live! In Queensland events calendar is another investment in rebuilding tourism better and backing our COVID-19 Economic Recovery Plan.”

TEQ CEO Leanne Coddington said they will continue to partner with a range of event proponents and stakeholders “to ensure the industry is supported at a time when it is most needed in the long journey to recovery”.

“The It’s Live! in Queensland events calendar is a successful vehicle for promoting the whole array of events across the length and breadth of the state and will be promoted as part of our ongoing marketing activity,” she said.

The announcement came as the Brisbane Festival unveiled its 2021 program.

“The program will showcase 63 Queensland companies and employ more than 1000 local artists, featuring the Festival’s largest First Nations program, with 168 First Nations artists engaged across the 23-day event,” said Minister for the Arts Leeanne Enoch.

Brisbane Festival 2021 will run from September 3–25.