The Queensland Government will invest $20 million over three years to deliver a unique “road trip meets music festival” initiative to put the state on the map as a music tourism destination.
With the new funding, QMF will deliver events in 16 communities across four regions starting in the outback in May 2023.
“Through this program, you’ll be able to see some of the world’s biggest stars play at some of the most remote and picturesque destinations in the country,” said Premier Annastacia Palaszczuk.
“From country and western in Stanthorpe, to indie rock in the Whitsundays, classic rock in Townsville, opera in the outback or Indigenous artists at Yarrabah Music and Cultural Festival – these events will expose tourists to some of the best experiences Queensland has to offer.”
Tourism Minister Stirling Hinchliffe said the Queensland Music Trails will drive domestic and international visitors to regional destinations with itineraries linking music events, and local tourism, art and cultural experiences.
“The arts are vital to the state’s economic recovery, and before the global pandemic, contributed $8.5 billion annually to the economy and supported more than 92,000 jobs across Queensland,” Hinchliffe said.
“This is a unique concept that combines music alongside an established regional event and showcases our diverse landscapes to visitors who are after a different kind of memorable experience on their holiday.
“Following a 2021 trial of the Queensland Music Trails, the funding will be used by the Queensland Music Festival to develop a series of regional tourism and drive itineraries aimed at motivating people to travel to and around regional Queensland to experience music and art events designed for that area.
“The trail itinerary will lead visitors to locations where an event is already being hosted, for example it may be the Toowoomba Flower Carnival, Cairns Indigenous Arts Festival, or Hamilton Island Race Week, and it adds another drawcard event.”
Hinchliffe said the Queensland Music Festival concept will raise the profile of existing events and provide domestic and international visitors another reason to come to Queensland in the lead-up to the Brisbane 2032 Olympic and Paralympic Games.
“We will continue to foster the development of Queensland’s arts and cultural event offerings capable of driving visitation and legacy benefits for Queensland’s regions,” he said.
“This will be a key step to building Queensland’s cultural events calendar to be ready to host the world in 2032.”