After a 14-year career at Qantas, Wirth has resigned to “pursue other opportunities” which include joining the board at retailer Myer.
“During COVID, Loyalty was one of the few parts of our business that was able to carry on, which took a lot of hard work and imagination,” said Qantas chief executive Vanessa Hudson.
“There are many improvements for customers in the pipeline that Olivia will continue working on with her team over the next few months, as part of setting this part of the business up for continued success.”
Wirth said she had loved being part of Qantas for so long.
“At its core, Qantas is an incredible company and brand, and I’ve loved being part of it,” she said.
“I’m extremely proud of what the team at Loyalty has achieved, and I’m looking forward to delivering more improvements for members before I leave.”
Hudson also announced that PwC’s Catherine Walsh had been appointed to the newly created position of chief people officer.
“Ultimately, building a stronger culture and better relationships with our people is one of my highest priorities and a shared responsibility across management,” Hudson said.
“As our chief people officer, Catherine will support those collective efforts by ensuring we always value the incredible contribution our people make to this organisation and listen to their insights, especially as we welcome thousands more to the group to support our growth.”