Key members of the inbound international business events sector gathered at the Hyatt Regency in Sydney last week to call for extended support while the international borders remain closed.
Helmed by Bill Wright from ID Events Australia, the meeting brought together representatives from Accor, IHG and Tourism Australia, who discussed common objectives to address the devastating effects of closed Australian borders and the impact to international clients.
“The international business events sector has no alternative means of revenue and faces perilous consequences to survive and rebound effectively once the world returns to a COVID safe environment,” Wright said in a statement.
“With global business unlikely to return prior to 2022, this sector is looking for solutions to preserve the skills, experience and resources to ensure immediate operations when overseas events and clients return.”
Participants confirmed support for the major industry lobbyists, BECA and ATEC, while Tourism Australia said it will continue to roll out global campaigns focused on the unique selling proposition of Australia to remain top of mind to global corporate companies.
“This group was a good mix of key global industry representatives who are keen to bring back business events in a safe environment to one of the safest countries in the world and overcome the hurdles inflicted during 2020,” Wright said.