Plans for Hunter Valley mega event venue and hotel revealed

Plans have been unveiled for a tourist and vineyard hub in the Hunter Valley that includes a 100-bed hotel, wine museum and 22,000 pax concert and conference venue.

Winarch Capital’s newly-formed Cedar Mill Group has acquired one of the Hunter Valley wine region’s most premium development sites for its second purpose-built outdoor amphitheatre and tourism project, expected to open in 2023 at a cost of $107 million.

Based in Pokolbin the new property sits adjacent to the Roche Estate food and beverage precinct and next to the Hope Estate winery.

There are plans for Cedar Mill Hunter Valley to house a 100-bed hotel, specialist food and beverage, a wine museum, multiple cellar doors and a 22,000 person concert venue to host events from some of the biggest local and international acts touring Australia.

The vision for the site includes the delivery of a venue that is also capable of hosting events, conferences and functions, and attract tourists seeking high-end visitor experiences.

Cedar Mill Group general manager Kyle McKendry said the “very significant acquisition” was part of their strategy to have outdoor venues coupled with “exciting tourism concepts” in the best locations in Australia and New Zealand.

“It is 105 acres right in the centre of Hunter Valley wine country and had been held by the previous owners for over 30 years. It was an amazing opportunity,” he said.

“Our aim is to provide an unparalleled visitor experience in the heart of the region, offering a gateway for tourists to connect with everything that makes the Hunter Valley a world-class visitor destination and event hub.”

The latest acquisition follows the previously announced $235 million redevelopment of Morisset Golf Course, to be known as Cedar Mill Lake Macquarie, with plans for a 30,000 pax concert venue, cafes and restaurants, accommodation and Australia’s largest aquatic play park.