Perth Fashion Festival forges ahead despite failing to secure major sponsor

The 2019 Perth Fashion Festival will go ahead with a compressed format after failing to secure a major sponsor.

Running from September 5-14, this year’s event will be scaled back with the runway program compressed into three days at Yagan Square in the CBD.

The new format follows Telstra ending its long association with the festival when organisers hosted the event at Optus Stadium last year.

“The main focus is to build up the appeal of the festival and focus on 2020,” Fashion Council of WA’s new chief executive Steve Ayles said.

“It’s all about making the festival more accessible. In the past the runway shows, Fashion Paramount, have been held across five days with one show daily.

“By having two shows a day on Thursday, Friday and Saturday it will give a greater opportunity for the people of Perth to be involved.”

Controversy has followed recent years, with negative feedback from the Town of Victoria Park about their financial participation in the 2017 event and some contractors still awaiting payment from past events.

“We will approach and have approached people who have been involved in the past and invited them to be involved. Rightly or wrongly, they still want to be involved,” Ayles said.