Perth creates ‘truly Western Australian experiences’ for Amway Taiwan incentive


Perth welcomed more than 1,000 international delegates this month for the 2024 Amway Taiwan Leadership Seminars.

The incentive was split across six groups over a consecutive 10-day period. The delegates had regional trips to Wave Rock, the Pinnacles and Busselton.

Other experiences included swimming with dolphins, snapping selfies with Quokkas, zip-line adventures and visiting wineries in the Swan Valley.

“This was our biggest incentive trip since the pandemic,” said Michelle Lin, managing director at Amway Taiwan.

“We stayed at the best hotel in Western Australia and enjoyed world-class food along with a cutting-edge drone firework show.

“Through this program we have shown that health and wellbeing is always at the heart of what we do here at Amway.”

The bid partnership between Business Events Australia and Business Events Perth was instrumental in attracting Amway Taiwan to Perth.

Business Events Perth BEO Gareth Martin said the event highlighted the collaborative efforts between international partners and local stakeholders in creating truly Western Australian experiences.

“We are thrilled to have hosted Amway’s first ever and largest business incentive delegation from Taiwan for their Leadership Seminars in Perth,” he said.