New booking and spend data suggests Adelaide and Perth will soon catch up with the domestic business travel bookings and spend of the ‘Golden Triangle’ of Melbourne, Sydney and Brisbane.
Corporate Traveller’s latest set of domestic business travel data shows incoming domestic travellers to Perth grew by 14 per cent and by 11 per cent for travellers arriving in Adelaide over the last year.
Comparatively, domestic travellers arriving in Brisbane grew by only six per cent, followed by seven per cent for Sydney and eight per cent for Melbourne.
“It’s an exciting time for these Australian cities, and if they continue to grow their presence in the business space it will be great news for the nation as a whole,” said Tom Walley, Corporate Traveller’s global managing director.
“To have five cities across the country that serve as thriving business hubs will not only grow our GDP, but the impact on small businesses and communities across Australia will be exponential.”
Walley says that both Perth and Adelaide have committed to attracting more business events which has boosted business travel.
“Both State governments have made an impressive commitment to hosting business events and conferences, drawing thousands of business travellers to the regions for networking, learning and development opportunities,” he said.
“For example, Western Australia will host AgriFutures Australia’s AGConference in 2024, which will bring more than 1,000 delegates across the agricultural industry to Perth in February. Likewise, South Australia hosted the World Indigenous Peoples’ Conference on Education in September last year, which ran across five days and brought an estimated 2,300 delegates to the Adelaide Convention Centre.”
Investment in events like these have also incurred a faster growing business travel spend to both cities, with Perth and Adelaide topping the table for growth in incoming travel spend between June-December 2022 and January-July 2023. In this period, business travel spend grew by eight per cent for Perth and seven per cent for Adelaide.
“Business travel bookings and spend to Adelaide and Perth are growing in tandem, as you would expect,” said Walley.
“Perth is well-placed geographically to be a genuine business hub with its ability to connect directly with London and elsewhere and Adelaide has been the sleeping giant for a while. This is becoming a particular favourite for SMEs that want to turn their travel into a bleisure trip by tacking on a visit to the world famous Barossa, for example.”