The contract was awarded following a $450,000 grant from the Victorian Government to boost local business and stimulate the economy following the impact of the pandemic.
The Perfect Events Group will be responsible for producing the event to reconnect with its local audience and showcase local entertainers and businesses on the High Street strip.
Themed Good Feels on the Rise, the event is managed by the Northcote Business Association, which is a volunteer-led organisation.
“As a lifelong local and business owner in the area it is an honour to be able to bring the Northcote Rise Festival to life,” said The Perfect Events Group CEO Liliana Sanelli.
“My team and I are grateful that local government is investing in this strong and energetic area. It is an exciting time in the events industry as we see a real trend towards local events picking up to celebrate and breathe life into local communities. We cannot wait to create a vibrant festival for the Northcote Community.”