PCMA’s new deal with Korea MICE Association

Chun Kim, President of Korea MICE Association.

Professional Convention Management Association (PCMA) and Korea MICE Association have announced a two-year strategic agreement to provide bolstered support to members of both organisations to equip them for the post-COVID return.

A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea in a move to ensure event planners are skilled for designing and delivering hybrid and digital events.

“Each country in the Asia Pacific region has a unique road to recovery, however, being able to provide valuable education to event planners, is one major key to ensuring a successful future for the space,” said Karen Bolinger, PCMA managing director for APAC.

“We look forward to having members of the Korea MICE Association engaging in our local and global community conversations and to hearing about their experiences and point of view of what they need to fuel their recovery.

“We’ll be working closely with our colleagues to understand what else we can do to support the Korean Business Events industry and how we can facilitate sustainable growth across the Asia Pacific region.”

Chun Kim, president of Korea MICE Association, said the two organisations had been working together for the last three years.

“We have been working with PCMA since 2017 to create opportunities for development of skills and grow networks for the Korean business events industry, with a special focus on education,” Kim said.

“The MICE industry has been facing a transformation and has seen an increased need to collaborate on creating a digital environment for events. The DES course will be the most productive way to bring our members to the next level in the industry.

“Korea MICE Association will also actively collaborate with PCMA to establish a safe and sustainable MICE market among the Asia Pacific region.”