PCMA has launched a new product providing market intelligence and data analytics for the business events industry that offers insights into industry trends and behaviours.
BEAM, Business Events Analytics/Metrics, was revealed at IMEX Frankfurt overnight.
“We wanted to create a unique product unlike any other in the marketplace to unleash the extraordinary power of data to advance research, identify industry trends and create predictive analytics that will guide business event professionals to make informed and strategic business decisions,” said Sherrif Karamat, president and CEO of PCMA.
BEAM was developed by PCMA in partnership with Dallas-based Infogroup, who will independently manage the data and analytics process to ensure the service meets data security and privacy standards.
BEAM will provide a comprehensive view of the business events industry by leveraging data to help predict behaviours of business events participants and deliver industry insights.
BEAM will also provide a data-hygiene process, allowing participants to ensure their CRM data is not outdated, erroneous or redundant.
“This customised analytics engine is unique as it draws information from multiple data sources to provide the business events industry with exclusive insights and capabilities to explore data,” said Robert Haas, PCMA’s chief administrative officer, who is spearheading BEAM.