PCMA unveils coronavirus action plan

The Professional Convention Management Association (PCMA) has outlined its commitment to the recovery of the global business events sector following the outbreak of the coronavirus (COVID-19).

“We are saddened by the tragic loss of life and the thought of tens of thousands who have been sickened by this virus,” said PCMA president and CEO Sherrif Karamat.

“It is becoming increasingly apparent that the business events industry is directly feeling the effects of this outbreak.

“While the short-term economic impact of postponed or cancelled events on communities and businesses is a significant concern, the disruption of business events could also have an equal, if not larger, global social impact in terms of halting the sharing of critical knowledge — across every industry sector and profession — that propels our society forward.

“PCMA cannot take a wait-and-see approach in this global crisis. There is simply too much at stake for our industry and for all those for whom business events and our overlapping industry sectors support their economic and social well-being.”

Informed by the PCMA community’s frontline experience with managing the business events industry’s response to health crises in Toronto (SARS) and Mexico (H1N1), the PCMA has begun to activate a plan in consultation with our partners.

The response includes providing the business events community with the most relevant information and resources to help inform their response to the impact of the crisis.

“This starts with our constantly updated resource webpage — What Business Event Professionals Need to Know About the COVID-19 Coronavirus — on COVID-19’s impact on business events and how business events professionals are responding,” said Karamat.

“This remains a very fluid situation. We have no crystal ball. Nevertheless, PCMA is prepared and resolute in our commitment to leading our global business events community — in collaboration with our network of equally committed partners — through this crisis and forward into recovery.”