PCMA to expand business events programs in Asia-Pacific

Chicago-based PCMA is significantly increasing its  Asia-Pacific presence in 2019, with educational sessions scheduled in eight countries including Australia, China, India, Japan and Indonesia.

These free one-day education programmes will feature discussions on topics including the Halal customer in business events, event sustainability, talent acquisition and engagement, and tech/innovation.

The first Knowledge Exchange is scheduled for 28 March at the Shangri-La Hotel in Kuala Lumpur where participants will learn about the five key trends identified in the Future of Meetings and Events study supported by PCMA Foundation in collaboration with Marriott International.

Knowledge Exchanges are scheduled in Auckland; Bangkok; Beijing; Delhi; Hong Kong; Jakarta; Kuala Lumpur; Melbourne; Mumbai; Singapore; Sydney; Taipei; and Xiamen.

“As a well-respected and long-standing provider of education and networking opportunities, PCMA understands the business events industry and the needs of professionals, corporations and destinations,” said Antonio Codinach, PCMA’s regional business director in APAC.

“Business travel in Asia-Pacific continues to grow and PCMA is uniquely positioned to help the region’s meetings, incentives, conferences and exhibition industry meet demand.”

PCMA will also hold its three-day APAC Annual Conference from 6-8 November at The Parisian, Macao.