PCMA partners with Abu Dhabi and Sarawak as it widens its global influence

(L-R) Sherrif Karamat, PCMA president and CEO, and Mubarak Al Shamisi, director of ADCEB.

The Professional Convention Management Association (PCMA) has signed partnerships with two new destinations under its Insights platform.

Abu Dhabi Convention & Exhibition Bureau (ADCEB) and Business Events Sarawak (BESarawak) have both signed agreements with PCMA to develop a partnership that provides education, business development opportunities and increases awareness of the power of business events.

As part of the agreement, PCMA will support ADCEB in three key areas, including Convention Services Manager Training for elected event executives from the Emirate.

“Abu Dhabi is strengthening its industry capabilities to serve the global community of business event strategists, planners and organisers through education and knowledge sharing, and partnering with an esteemed global entity such as PCMA is key to achieving that,” said Mubarak Al Shamisi, director of ADCEB.

“We are very excited about this partnership and look forward to the successes it will bring in 2020 and beyond.”

Delegates from Sarawak at PCMA’s Convening Leaders 2020.

The agreement also entails hosting an Abu Dhabi Advisory Summit, which is set to take place later this year, as well as the introduction of a series of educational programmes and membership to help build the knowledge base and event management capabilities within the MICE industry in Abu Dhabi.

“Abu Dhabi and PCMA are perfectly aligned as we both recognise that the business events industry can play an instrumental role in economic and social transformation,” said Sherrif Karamat, PCMA president and CEO.

“Abu Dhabi also realises that this requires the development of their most important asset – their citizens and this is where PCMA can bring tremendous value as the global leader in the business events industry.”

The MOU with BESarawak calls for business events training and education to help showcase Sarawak’s value proposition to international associations and corporate markets in addition to developing the local meetings industry.

“Sarawak has already begun its quest to position business events as economic and community game-changers in the region through the Legacy Impact Programme” said Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak.

Karamat said both organisations share the same goal — to demonstrate how business events transform societies, businesses and communities.

“We look forward to collaborating with Business Events Sarawak as they elevate the influence of business events and Malaysia’s profile as a destination,” Karamat said.