Bruce MacMillan has been appointed chief operating officer at the Professional Convention Management Association (PCMA) to help lead the organisation’s global business events recovery plan.
MacMillan joined PCMA a year ago as chief marketing officer and is also the architect of Recovery Discovery – PCMA’s global business events industry recovery plan.
“As challenging as the effects of the pandemic and related economic fallout have been for our industry, we have to look at the opportunity we have in front of us,” said MacMillan.
“The business of human connections has never been more valuable and more needed than it is right now. Our Recovery Discovery plan provides the essential insights around participant engagement, business models and reskilling in order to help business events stakeholders everywhere be successful in our industry’s next normal.”
Sherrif Karamat, PCMA president and CEO, said the global business industry “needs a pathway to its next normal”.
“Bruce’s focus will be on bringing that plan to life for our members, partners and audiences everywhere,” he said.
As part of the organisational reshuffle, Robert Haas has been named chief technology officer and operational leader of PCMA’s technology and business intelligence infrastructure.
Karen Bolinger, managing director of PCMA’s APAC operations, and a soon to be announced leader for PCMA’s EMEA operations, will now report directly to Karamat.