PCMA appoints new head of APAC region

PCMA’s managing director, APAC Florence Chua.

Florence Chua has been named Professional Convention Management Association’s (PCMA) managing director, APAC as part of a range of new leadership appointments across the Asia Pacific, EMEA and LATAM regions.

“The COVID-19 pandemic has leapfrogged the business events industry in embracing technology to facilitate connections and engagement,” said Chua, who will be based in Singapore.

“I believe the industry will attain new heights in harnessing the physical and digital possibilities to enable more connections across wider geographical spread, deeper engagement and more sustainable approaches than ever before. I am excited to join the PCMA family and can’t wait to connect with our audiences to do great things together.”

Chua replaces Karen Bolinger, who has been in the role on a part-time consultancy basis since April 2020. Bolinger will continue to support PCMA in a consulting capacity and handle specific projects.

Lucio Vaquero has been appointed regional director, LATAM, while Jaime Bennett has been promoted to EMEA’s regional director.

“There has never been a greater need for people and communities everywhere to come together to confront our economic and social challenges,” said PCMA president and CEO Sherrif Karamat.

“Business events have the power to do just that, and we need localised presence by region with impactful leaders to make it happen.”