PCMA and AC Forum study to examine virtual events

The PCMA and European association networking platform AC Forum have partnered to launch a new research study.

The Digital Events Outlook: Insights, Behaviours, Best Practices study will provide insights for businesses and organisations engaging audiences and customers in digital, hybrid and omnichannel events.

“More than ten years ago, PCMA saw the need and demand for virtual and omnichannel events, we launched courses and certifications to cater to the needs of our audiences, and although 2020 has changed everything, we continue to invest, learn and predict what business events professionals are going to need to be successful,” said Sherrif Karamat, PCMA CEO and president.

“We’re honoured to join forces with AC Forum, a respected organisation that shares our belief that business events can economically and socially transform the world.”

Tracy Bury, AC Forum’s president, said they were looking forward to bringing together the knowledge and insights from their association communities who transitioned to deliver digital events in 2020.

“Last year, many of our associations were delivering digital congresses with limited data to inform planning, when previously we prided ourselves on using data and insights to inform decisions,” Bury said.

“With 2020 behind us, we have the opportunity to learn from these experiences and our participants’ behaviours to help inform future planning. Through this strategic partnership we will be bringing collaborative benefits to the wider community by sharing the insights gained.”