Ovolo Hotels have gone fully vegetarian across all of its properties making it the world’s first global group to commit to an ongoing vegetarian-led offering.
The announcement signifies a further shift for the hotel collection following the success of its ‘Year of the Veg’ campaign which launched in October 2020, where venues transitioned to a vegetarian only offering for an initial 365 days.
“Meat is being removed for a second year in a row at Ovolo Hotels,” said Ovolo Group’s founder and CEO Girish Jhunjhnuwala.
“With a number of our Ovolo venues already serving plant-based cuisine, we have decided to go the full 100%. It’s been a strategic move, but Ovolo prides itself on being an industry leader. We believe that the world changes, therefore we continue to evolve – we want to ensure we are doing our bit to help preserve our environment, promote healthy eating and enhance the image of amazing vegetarian and plant-based dining.”
Ovolo’s Group Creative Culinary Partner Ian Curley has worked with the hotel’s restaurants to take the Plant’d veg pledge.
“Our move to vegetarian dining has been even more successful than we anticipated, and we now find ourselves part of a new wave of plant-based pioneers,” Curley said.
“The one big lesson we have learned from our bold experiment, never underestimate your guests. A key focus for us has been ensuring we are creating something that still appeals to everyone – from vegans to flexitarians, and those who are simply keen on expanding their palette.”
The new vegetarian offering will extend to in-room dining menus, but does not include the Conferencing & Events menu which can still be designed according to a client’s dietary wishes.