Organisers offered up to $25k to bring events to Melbourne

The Victorian Government has opened the National Business Events Program to support the business events sector and boost the number of interstate visitors to Melbourne.

For a limited time, Melbourne Convention Bureau (MCB) is offering eligible event organisers up to $25,000 to offset costs for hosting their event in Melbourne.

This cash injection can be put towards accommodation, venue hire, transport and other event costs, with 50 per cent of payable before the event commences to support upfront expenses.

“Melbourne has always been an innovator in the events space,” MCB chief executive Julia Swanson said.

“If you have ever wanted to host your event in Melbourne, now is the time to get planning and submit your application.”

Business event organisers from anywhere in Australia can apply for funding. Eligible events include conferences, exhibitions or tradeshows, workshops and seminars, as well as corporate meetings and incentive group events with a business event program. Up to 50 per cent of funding will be payable before the event commences to minimise upfront expenses for organisers.

All supported business events must run for at least two days, attracting 150 or more people in-person with at least 30 per cent of delegates travelling to Melbourne from interstate.

Applications will be open until 30 June 2021 or until funding is exhausted.  The program is valid only for new business event bookings for events to be held in Melbourne prior to 31 December 2022.

“This is a great opportunity to bring your business event to the events capital of Australia backed by a Victorian Government grant,” said Minister for Tourism and Major Events Martin Pakula.

“Don’t miss your chance to apply.”

Find out more about what Melbourne can offer here.