Ord Valley Muster organisers call for increased government support after slump in ticket sales


The organisers of the Ord Valley Muster have called for more funding after a slump in ticket sales this year left the East Kimberley festival’s future in doubt.

Rising costs and a 60 per cent drop in ticket sales for its headline concert compared with 2023 have hit the festival’s finances hard.

“We knew going into it that we would be OK to survive this year — just — but we’re now right on the edge,” Ord Valley Events chair Sophie Cooke told the ABC.

“The cost of production, the cost of marketing, the cost of artists, everything is going up.

“To ensure that we can pay our suppliers, we need to make sure we can secure more funding.”

The organisers are calling on the WA government or a private sponsor to help the festival return next year.

Cooke met with Tourism Minister Rita Saffioti last week, but the government has not released a formal statement on the issue.

Regional Development Minister Don Punch said the festival needed to look at its options.

“Clearly, we need to attract more visitors to make sure the event is sustainable into the future,” he told the ABC.