Number of incentive groups to Gold Coast jumps by 26 percent

The Gold Coast continues to dominate Queensland’s business events sector as new data reveals almost half of all conferences, meetings and incentives were held in the city.

The Queensland Business Events Survey (QBES) results for the year ending June 2019 show the Gold Coast hosted 49 per cent of the state’s events and incentives.

Destination Gold Coast CEO Annaliese Battista said the business events sector injected an estimated $570 million into the Gold Coast economy, up six per cent year-on-year.

“The Gold Coast’s ever-evolving tourism offering, maturing transport infrastructure and compelling appeal continues to stimulate market interest within Australia and abroad,” she said.

“As a result, Gold Coast’s business events market share grew by five per cent, attracting one in every two Queensland events.”

Total delegate numbers increased five per cent to 193,382, while the number of incentive groups arriving on the Gold Coast rose by almost 26 per cent.

But Battista said the outbreak of coronavirus and the negative global exposure of the worst bushfire season in Australia’s history is having an adverse impact on Gold Coast’s leisure and business events sectors.

“Although Gold Coast was not directly impacted by the bushfires, international visitation has been affected so we are working with industry and stakeholders to get the message out that we remain open for business,” she said.

“We pivoted our efforts in the domestic market last year and we have already had great success in securing multi-year conferences in the immediate and forthcoming years.”

Destination Gold Coast in collaboration with industry partners has secured 43,220 delegates for upcoming conferences over the next six-months, with forward bookings estimated to deliver $89 million in economic impact.