NT government to increase spend on tourism to claw back international visitors

tourism

The Northern Territory government will increase its spend on the tourism sector in an effort to boost international arrivals which are still less than half they were pre-pandemic.

The government has set aside $68 million for the tourism sector in the upcoming budget, $6 million more than last year.

The extra money will be spent on marketing efforts, with half to go towards cooperative marketing with airlines involved in the Territory Aviation Attraction Scheme.

“We’ve worked hard with the airlines, the tourism industry and airports to secure new direct flights to the Territory with Airnorth, Virgin Australia and Bonza all committing to new or extra services,” said Chief Minister Eva Lawler.

Tourism Minister Joel Bowden said overseas arrivals are still down more than 50 per cent on pre-pandemic levels.

“Our international market is yet to fully re-establish itself after the downturn we were all aware of,” he said.

“As we see some of our bigger markets, especially in Asia and China, coming back on, we really want to entice them to use the money that they’ve got to spend on recreation in the Northern Territory.”