Norwegian Cruise Line’s key promotions in Australia and New Zealand follow strong start to 2024

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Damian Borg is the new director of sales strategy and operations for Asia Pacific.

Norwegian Cruise Line (NCL) has made two promotions on the heels of achieving robust bookings growth in the region compared to the same time last year.

Damian Borg has stepped up as director of sales strategy and operations for Asia Pacific and Angela Middleton is director of field sales for Australia/New Zealand.

Borg’s expanded role will see him continue to oversee the organisation’s sales operations across Australia and New Zealand, also now expanded to APAC.

Two roles are also currently being recruited, including a new dedicated field sales role based in South Australia covering SA/WA and a business development manager position looking after NSW/ACT.

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Angela Middleton is director of field sales for Australia/New Zealand.

With these latest additions to the Australia-based field sales team, the local sales organisation has grown by 40 per cent since 2019 capitalising on strong cruise demand.

Ben Angell, NCL’s VP and managing director of APAC, said this first quarter some of the strongest ever consumer demand for cruise.

“We are delighted with such a strong start to 2024, surpassing last year’s bookings during the same time period,” he said.

“This is greatly attributed to our incredible team and strong trade partnerships capitalising on the rise in cruise demand and NCL’s extensive product offering around the world.

“With Damian and Angela now taking on expanded roles within organisation, I am confident we will achieve continued success in meeting and exceeding the needs of trade partners and customers across Asia Pacific.”

Borg said he was looking forward to identifying opportunities to strengthen the company’s relationships in Asia.

“Bookings for our Asia itineraries have been a particular stand out this year, and we continue to see great potential in the region with four ships sailing from nine different departure ports in Asia through 2026,” he said.

The cruise company has also unveiled the most comprehensive new build order in its history, with a total of eight next generation vessels for Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises, representing nearly 25,000 additional berths.

The new ship orders across all three brands are scheduled for delivery over a ten-year period, between 2026 and 2036.

“This strategic new-ship order across all three of our award-winning brands provides for the steady introduction of cutting-edge vessels into our fleet and solidifies our long-term growth,” said Harry Sommer, NCL’s president and CEO.

“It also allows us to significantly leverage our operating scale, strengthen our commitment to innovation and enhance our ability to offer our guests new products and experiences, all while providing opportunities to enhance the efficiency of our fleet.”