Northstar Travel Group will launch a new buyer led tradeshow for the Asia Pacific meetings industry, with the debut event to be held in Singapore in 2024.
The Meetings Show Asia Pacific will take place from April 17-18 at Sands Expo and Convention Centre, welcoming global exhibitors and an audience of pre-qualified and hosted buyers.
Featuring Asian and international destinations, venues, hotels and other key suppliers, the event will be supported by an exclusive hosted buyer programme. The show will utilise a prescheduled meetings platform , as well as a conference providing education programme and a series of networking events.
The Meetings Show Asia Pacific is an extension of the long standing The Meetings Show brand, which takes place annually in London.
“With our continued commitment to greater serve the APAC region, our depth of industry knowledge and the experienced meetings professionals who work in our UK, Singapore and US offices, it became apparent there was an opportunity to bring our world class experiences to the Asia Pacific meetings market under the established and successful brand of The Meetings Show,” said Jason Young, CEO of Northstar Travel Group.
Yap Chin Siang, deputy chief executive of Singapore Tourism Board, said they welcomed the debut of The Meetings Show Asia Pacific in Singapore.
“The choice of Singapore as host affirms our position as the preferred destination for MICE events here in the region,” he said.
“We look forward to welcoming The Meetings Show Asia Pacific participants to Singapore in 2024.”