Northern Territory Major Events Company celebrates 25-year milestone

Parrtjima was launched in 2016.

Northern Territory Major Events Company (NTMEC) is celebrating a quarter of a century of bringing events and experiences to the Territory.

Established in 1999, NTMEC evolved from Hidden Valley Promotions, which was created in 1998 to deliver the first Supercars event in the Territory. The company has grown to deliver eight major events and support more than 70 others across the NT.

Some of the key milestones included the Territory’s biggest music festival BASSINTHEGRASS launching in 2003 and light festival Parrtjima added to the calendar of events in 2016.

Another big change came in 2019, when BASSINTHEGRASS moved from its original home in The Amphitheatre in the George Brown Darwin Botanic Gardens to Mindil Beach, allowing for huge growth, with more than 16,000 people attending this year.

In 2022-2023 six major events delivered by NTMEC generated almost 314,000 visitor nights, with 33 per cent of attendees from interstate.

Over the years NTMEC has also grown to support hundreds of events through the Event Funding Program.

“What an incredible 25 years for NTMEC. Congratulations to all former and current members of the team who have, through innovation and perseverance, delivered events that build upon the liveability of the Territory, showcase this beautiful place we call home and generate millions of dollars for our economy,” said NTMEC CEO Suzana Bishop.

“We’re a small, passionate team working across a portfolio of events that cover a wide range of interests and generate millions of dollars. They also enrich the lives of Territorians through delivering a variety of other benefits, such as community pride, increasing the liveability of the Territory and growing the capacity of the local events industry.

“We’re not slowing down any time soon and with the recent announcement of Darwin hosting the MXGP exclusively in Australia until 2029, we can’t wait to showcase the Territory to audiences across the world.”