Nine executive returns Fairfax to sell event assets

Photo: Salty Dingo 2018

A former Nine executive has been tasked with selling Fairfax Media’s event business, which includes The Sun-Herald City2Surf and the Good Food Month.

Alex Parsons has stepped away from his last role as the CEO of Adcorp to return to the company he left in 2017.

“The events business is a solid asset and there’s an opportunity for me to help that business through the transaction and transmission from Nine to a future owner,” he told AdNews.

“The events business has strong synergies with the media business. With any transaction we want to hopefully continue those relationships on commercial basis. I expect it to be beneficial to future buyer as well as Nine.

“Nine doesn’t necessarily need to own the events assets to get the commercial benefit.”