Nicole Riksman’s new role to boost tourism opportunities in Whitsundays

Nicole Riksman has been appointed industry development manager at The Whitsundays.

The appointment of Riksman was made possible through the government’s Recovery for Regional Tourism Fund.

Riksman will be based in the Whitsundays for the 12-month contract role.

“We’re thrilled to have Nicole on board to assist us in encouraging and facilitating experience-based opportunities for the region, developing tourism products and identifying investment prospects to benefit the industry,” said Tash Wheeler, CEO of Tourism Whitsundays.

“We recently completed a comprehensive analysis of the current tourism experiences on offer in the Whitsundays region, highlighting gaps and areas of potential development, and Nicole’s key focus will be to drive outcomes from this work in partnership with our industry.

“In addition to nurturing experiences suited to Australian travellers, Nicole will be working closely with our marketing and trade teams to ensure there is a vibrant, inbound tourism offering in place, ready for when international visitors return to Australia and the beautiful Whitsundays region.”

Riksman said the impacts of the past 18 months on travel and tourism have been significant, particularly in regions such as The Whitsundays that had such a reliance on international visitation.

“I’ll be working hand-in-hand with industry to ensure we can harness the current domestic travel market but also maintain a longer-term international preparedness,” she said.