Next Story Group launches new hotel brand Ink in Melbourne

Next Story Group is introducing new brand Ink Hotels to its portfolio with the opening of Ink Hotel Melbourne Southbank.

“Ink Hotels is a compelling brand that resonates with travellers with a Gen Z mindset,” said Darren Edmonstone, CEO of Next Hotels & Resorts.

“It is a great addition that strengthens Next Story Group’s brand portfolio which will boost our expansion plans. Our differentiated brand portfolio enables us to have the right brands in the right locations and to capture key segments in our key markets, including Australia and South East Asia, where we are continuing to drive strong strategic growth.”

The 15-storey Ink Hotel Melbourne Southbank offers 162-rooms with a playful design. The lobby artwork was created by Blender Studio while the guest rooms have walls adorned with art, designed and customised by New York-based Australian artist Brolga.