New Zealand’s $40m Amway win


New Zealand has secured the annual Amway Distributor seminar with close to 10,000 of Amway China’s top achievers set to visit throughout October, November and December.

The event is expected to boost New Zealand’s economy by an estimated $40 million.

The main visit programme is centred in Auckland and Queenstown, with visits to Rotorua and Aoraki Mount Cook. The programme incorporates training sessions, reward activities plus a half-day business meeting and gala dinner.

“Securing the Amway China visit is not only a win for our industry but will help to provide a cash injection into New Zealand’s retail, accommodation, hospitality and transport sectors during our off-peak season,” said Tourism New Zealand chief executive Rene de Monchy.

Ken Pereira, the Head of the Auckland Convention Bureau, said Auckland has long been a popular destination for visitors from China.

“We cannot wait to welcome Amway China’s distributors to Auckland for the first time, extend our manaakitanga, and showcase the amazing experiences and attractions across our region,” he said.

“A business event programme of this scale will deliver a range of significant outcomes for our region, and we look forward to working with Amway China to demonstrate how Auckland delivers a world-class experience in a sustainable and culturally meaningful manner.”