New Zealand to target high impact conferences during the off-peak season

off peak

International conference delegates will play an important role in ensuring New Zealand meets ambitious targets to grow its off-peak visitation, according to Tourism New Zealand‘s Business Events GM Bjoern Spreitzer.

Tourism New Zealand has set a goal of growing international tourism by NZ$5 billion over the next four years, with 70 per cent of that coming from visitors in the off-peak.

“Business events will play an important role in growing off-peak visitation,” Spreitzer said at MEETINGS yesterday.

“In 2023, 83 per cent of international delegate arrivals came off-peak, between March and November, compared to 62 per cent of holidaymakers.”

Spreitzer said that the business events sector was worth NZ$403 million to the country in 2023. Tourism New Zealand aims to grow the value of the international conference bids supported by targeting larger, high impact conferences that support the country’s growth sectors, Spreitzer said.

“The latest ICCA Country and City Rankings show the country ranked 43rd in the world in 2023 with 56 eligible conferences, up from 56th place in 2022 with 28 conferences,” he said.

“And there’s potential for even stronger growth going forward with our three new convention centres driving more and larger conference business to New Zealand. Combined with increased air connectivity and new hotel capacity, New Zealand has the potential to attract even more off-peak and significant events.”