New ways needed to ‘turbo charge’ Launceston tourism in colder months

Tourism Industry Council Tasmania is calling for a winter activation plan for Launceston to boost the visitor economy and capitalise on the success of Dark Mofo in Hobart.

Speaking to The Examiner, Tourism Industry Council Tasmania chief executive Luke Martin said a new strategy was needed to “turbo-charge” Launceston’s visitor economy in the colder months.

“With a couple of new hotels going up [in Launceston], and the plans for more in the pipeline, we clearly need to do a series of things to make sure that the occupancy is supported over these winter months,” he said.

“My view is that we’re better off finding events that … build on the brand of what Launceston is – to me, that is around food and wine, around the arts and culture and Junction [Arts Festival] and the Princess Theatre and Albert Hall.”

City of Launceston mayor Albert van Zetten also backed ways at bringing more events to the city for the June-July period.

“We continue to work with tourism and other stakeholders to see what other events we can find for this great city,” said van Zetten.