The Melbourne Convention Bureau (MCB) has unveiled a new tool to help international associations and professional conference organisers plan their upcoming conference in Melbourne.
The Melbourne Virtual Site Visit combines virtual reality and comprehensive immersive experiences to showcase various aspects of Melbourne and Victoria as a global business events destination.
Created in partnership with Business Events Australia through its Advance Program, the Virtual Site Visit mirrors the standard site visit offering for international association clients and PCOs who conduct inspections as part of their planning process. It also delivers information for potential delegates as to what they can do, see and experience in Melbourne during their conference stay.
“With the time and resources required to conduct site visits, along with the increasing costs of international travel and the time spent away from the office for organizing committees, MCB aims to eliminate these major pain points by offering a Virtual Site Visit as a viable and realistic option to view many of Melbourne’s points of interest anytime and anywhere,” said Beverley Williamson, MCB’s general manager business development and bids.
“The opportunity to experience Melbourne anywhere and anytime on any device is pretty amazing.”
Tourism Australia’s executive general manager events Penny Lion said the initiative will provide real value to Melbourne’s potential clients.
“Our Advance Program provides access to Tourism Australia’s marketing expertise, and this is a great example of the work being delivered by the Program,” she said.
The Melbourne Virtual Site Visit features a ‘choose your own adventure’ navigation across 10 journeys offering a number of highlighted experiences showcasing Melbourne as business events destination.
The launch of the new VR tool follows the release of the digital 2019 Melbourne Incentives Planners’ Guide.