A series of events including a new two-day international music festival are aiming to fill the gap left by the cancellation of the Adelaide 500.
Music, food and wine festival Harvest Rock will be held alongside longstanding events such as the Royal Adelaide Show and OzAsia across spring.
Harvest Rock is being organised by Secret Sounds, owners of the Falls and Splendour in the Grass festivals.
“We’re thrilled to be working with the South Australian Government and the South Australian Tourism Commission to deliver an exciting new destination festival for Adelaide in spring 2022,” said Secret Sounds CEO Jessica Ducrou.
“Harvest Rock will be an event with a variety of experience levels, offering patrons the chance to see some of the most iconic international artists from abroad and of course the very best from Australia, while sampling the state’s nationally renowned food, produce and wine. It’s a match made in festival heaven.”
The events are being marketed under a new SA Tourism Commission campaign called “Bloom”.
“Our city is known for its summer of sport, the Mad March festival season and winter attractions such as the Adelaide Cabaret and new major event Illuminate Adelaide – now it’s time for spring to shine,” Premier Steven Marshall said.
“Springtime is when Adelaide is in full bloom, so it is the perfect time to hold more events, more often.”