New review to boost tourism in Regional Victoria

The Victorian Government is to conduct a review into the regional tourism industry as it looks to find new ways to grow tourism and support regional Victoria.

Minister for Tourism, Sport and Major Events Martin Pakula said tourism was one of regional Victoria’s most important industries, with 40 per cent of total tourism employment based outside Melbourne.

International visitors make up just 3 per cent of overnight visitors to the regions compared to 22 per cent in Melbourne.

International expenditure and overnight visitation in the regions has also declined by 2.6 per cent and 1.4 per cent respectively over the past 12 months.

“In an increasingly competitive national and international tourism marketplace, it makes sense to routinely review the support we give to regional Victorian tourism operators,” said Pakula.

Led by Special Adviser and Member for Macedon Mary-Anne Thomas, the Regional Tourism Review will look at opportunities to better support tourism in the regions, enhance private investment and create more regional jobs.

“We know that regional Victoria has the best of everything, but we also know there is untapped potential,” Thomas said. “This review will address that and find new ways to develop and promote the unique experiences regional Victoria has to offer.”