New resource to create deeper connections with First Peoples for events in Melbourne


The Melbourne Convention Bureau (MCB) has launched a new resource to help event planners integrate First Peoples elements into business events.

Tailored specifically to the business events industry, the First Peoples Engagement Guide includes practical information around when and how to organise a Welcome to Country or Acknowledgement of Country, a curated Indigenous Business Events Supplier Guide and useful tips on how to put the guide into practice.

“Event planners are increasingly seeking to integrate First Peoples-led suppliers into their programs, recognising the opportunity to make a meaningful contribution to the social outcomes of Victoria’s First Peoples and their future generations,” said MCB chief executive Julia Swanson.

“Melbourne and Victoria boast thousands of years of Aboriginal culture, providing a profound backdrop to enrich delegate experiences. By incorporating Indigenous-owned and operated suppliers into a business event program, it not only celebrates this cultural heritage but also positively impacts the social fabric of Victoria’s First Peoples and contributes to the well-being of future generations.”

The First Peoples Engagement Guide highlights extraordinary local talent and Indigenous-owned and led businesses from Acknowledgements of Country and caterers to merchandising suppliers contributing to Social Impact Funds.

“International associations hosting their conference in Melbourne can learn how to respect local traditions and discover easy ways to increase their social impact outcomes, support their company’s sustainability policy or for Australian organisations, their company’s Reconciliation Action Plan initiatives,” said Swanson.

“Corporate meeting and incentive planners will find inspiring speakers and outstanding entertainment for their gala welcome event or use the guide to discover meaningful, culture-rich experiences to infuse into their itinerary.”