A new report examining the outlook for digital events has been released by the Professional Convention Management Association (PCMA) and AC Forum, a European networking platform for associations.
“Without question the pandemic has been a wake-up call for everyone, every industry,” said Sherrif Karamat, PCMA’s president and CEO.
“It changed the way our members and audiences engage with business events, but not their desired outcomes from business events.
“This important research validates that sentiment. We have established an excellent relationship with AC Forum over the few years, and we are delighted to continue with a formalised strategic partnership that will benefit our communities and the global business events industry.”
Tracy Bury, AC Forum’s president, said the report will help event organisers make more informed decisions over the next year.
“We started 2020 with little data to inform critical changes that our associations were needing to make to deliver events and connect their own communities to advance knowledge and create impact; many in the health sector areas directly linked to responding to the consequences of Covid-19,” said Bury.
“Now as we enter 2022, we are better placed to make data informed decisions arising from this research and the insights shared. We look forward to the ongoing partnership we have established to advance thought leadership and education for our members and the wider community.”
Download the Digital Events Outlook: Insights, Behaviours, Best Practices report here.