New program to support tourism sector as Indian visitor numbers boom

The Australian Tourism Export Council (ATEC) has partnered with Tourism Australia and Austrade to launch a new India Host program tailored to support Australian tourism businesses in meeting the expectations of the Indian visitor.

With India now the nation’s fastest growing export tourism market, the program has been designed to support the tourism sector prepare for rising Indian visitor numbers which are expected to grow by more than 20 per cent in the next two years.

ATEC managing director Peter Shelley says the program that supports the delivery of quality authentic Australian experiences for the Indian market will provide a competitive advantage for the destination.

“ATEC established an industry working group of key stakeholders currently working in the Indian market to provide critical advice and oversight in the development of India Host, creating a truly commercially focused and relevant program for industry,” Shelley said.

“India Host will ensure tourism businesses are prepared to not only attract, but provide authentic Australian experiences overlaid with an extensive understanding of the specific needs and expectations of Indian consumers.”

The program will consist of five online webinar-style modules along with trade workshops around the country to ensure regional and city-based tourism products can participate with the program kicking off in February 2020.

Minister for Trade, Tourism and Investment Simon Birmingham officially launched the India Host program at ATEC’s annual Meeting Place conference held in Brisbane.

“The timing of this couldn’t be better with the T20 Cricket World Cup taking place in Australia next year, which we know will be a huge drawcard for Indian fans,” Birmingham said.

“By harnessing the excitement around this significant event, we hope to encourage more Indian travellers to come and cheer on their men’s and women’s teams from stadiums across Australia next year, and while they’re here, we want them to take the opportunity to travel beyond our major gateway cities and get out into our regions to explore our incredible tourism experiences.

“With one of the fastest growing economies in the world, India holds significant potential for Australian tourism and the program will help businesses around the country to develop their knowledge of this critically important market to accommodate travellers in the lead up to this event and for years to come.”

To register your expression of interest for the program click here.