Brisbane is set to launch a new marketing campaign aimed at boosting the number of visitors from South East Asian countries.
Brisbane Airport Corporation and Brisbane Marketing have partnered in a three-year deal to boost awareness of the city, while a partnership with airlines aims to expand routes and services and add new ones.
The targeted markets include Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia, which will be followed by North America and India.
The partnership comes as the city is undergoing major infrastructure developments such as the airport’s second runway opening next year.
“This partnership and the commitment of significant additional funding by Brisbane Airport Corporation and Brisbane Marketing represents a significant turning point in the ability of Brisbane to market itself internationally,” airport chief executive officer Gert-Jan de Graaff told The Courier-Mail.
With other major developments such as the Queen’s Wharf casino-resort precinct, Howard Smith Wharves and plenty of new hotels, “the time is right” according to Brisbane Marketing CEO Brett Fraser.
“By pooling our international resources and presenting a united front to achieve a common goal, we have the opportunity to grow Brisbane’s reputation as a leisure destination, drive up visitor numbers, attract more international students … and build stronger business relationships in priority markets,” he told The Courier-Mail.