New partnership sees launch of IBTM Forum for Advocacy at Barcelona


IBTM World will launch a new advocacy forum in Barcelona this November following a partnership with UK-based think tank The Business of Events (TBOE).

The IBTM Forum for Advocacy’s first event will take place ahead of IBTM World on November 18.

“We’re thrilled to collaborate with TBOE for the second consecutive year and to unveil the Forum for Advocacy in Barcelona,” said Claudia Hall, exhibition director at IBTM World.

“As we celebrate our 20th year in this vibrant city, we are committed to fostering dialogue between industry luminaries and governmental stakeholders. Our goal is to showcase the immense value that the business events sector brings to economies and societies worldwide.”

The IBTM Forum for Advocacy will convene as an invitation-only gathering, with TBOE’s director of news & content Martin Fullard curating and chairing the first forum.

“Advocacy remains paramount in our sector, especially amidst the backdrop of democratic elections occurring worldwide in 2024,” Fullard said.

“As governments seek innovative solutions and avenues for progress, our industry stands ready to demonstrate the economic, cultural, and social dividends it offers.

“By aligning with policymakers and speaking their language, we can effectively champion our cause and contribute to their policy objectives.”