New marketing director for Langham in Melbourne and Sydney

Jay Nikolin will oversee marketing for The Langham, Melbourne, and The Langham, Sydney.

Jay Nikolin has been appointed the cluster director of marketing and communications for The Langham, Melbourne, and The Langham, Sydney.

Over the past seven years, Nikolin has held marketing positions within leading luxury Melbourne hotels, including Accor’s Hotel Lindrum by MGallery and The Sofitel on Collins.

In these capacities, he played a pivotal role in elevating their food and beverage offerings, cultivating robust partnerships, notably establishing a fruitful collaboration with the Melbourne Food and Wine Festival.

“I look forward to upholding the exceptional standards of the Langham brand and am eager to introduce innovative marketing strategies to drive growth and enhance the guest experience,” he said.

Jeffrey van Vorsselen, managing director of The Langham, Melbourne, welcomed Nikolin to their team.

“His proven track record of driving results through innovative marketing initiatives and strategic partnerships perfectly aligns with our vision for The Langham brand and we are confident that his expertise will significantly contribute to the success of both The Langham, Melbourne and The Langham, Sydney,” said Van Vorsselen.