New luxury design and lifestyle hotel YOO to debut in Melbourne


La Vie Hotels & Resorts has secured the exclusive rights to bring YOO Hotels to the Pacific and will open Australia’s first By YOO hotel in Melbourne in early 2025.

Founded in 1999 by international property entrepreneur John Hitchcox and celebrated designer Philippe Starck, YOO includes the upscale YOO2 and luxury By YOO brands.

Nu By YOO will be located in the heart of South Melbourne and offer 88 guestrooms, a ground floor restaurant, bar, gymnasium and pool.

The design direction for Nu By YOO will take on a strong botanical theme, with cascading greenery and suspended secret gardens over the hotel lobby set to be a major feature

“We are so excited to be introducing a brand that is truly born from design and authentically fits the mould of a lifestyle-led design hotel to the Australian market,” said Craig Bond, managing director of La Vie Hotels & Resorts.

“We feel the Australian market is ready for a new hotel brand and one that takes design and lifestyle to a new level.

“Bringing YOO Hotels to Australia is a game changer, and while we plan on opening our first By YOO Hotel in Melbourne, we have plans to take the brand to other major capital cities and premier resort locations around the Pacific. We are seeing strong demand from owners for the YOO brand and we are excited to make further announcements in the coming months.”

YOO Group chairman John Hitchcox said they were looking forward to bringing YOO Hotels to Australia.

“We know how much Australians appreciate good design and we could not think of a more compelling city to launch YOO Hotels into the Australian market, than Melbourne, and look forward to seeing guests respond to the surrounds when the hotel opens,” he said.