New funding program to support regional tourism businesses in Victoria

victoria

The Victorian Government announced a new funding program for tourism operators across regional Victoria.

Victoria’s 12 Visitor Economy Partnerships and Regional Tourism Boards will be eligible to receive up to $100,000 in funding via the Regional Tourism Network Industry Strengthening Program.

The funds will be used to support regional tourism businesses through training programs to improve website content and social media channels, initiatives to improve sustainability or delivering new accessible experiences.

Previous examples include the digital mentor appointed by Yarra Ranges Tourism to help local businesses in the area promote their offerings online and distribute their products.

“Our Regional Tourism Boards and Visitor Economy Partnerships play a critical role in supporting businesses to provide the world-class visitor experiences that people have come to expect from Victoria,” said Minister for Tourism, Sport and Major Events Steve Dimopoulos.

“We’ve listened to what the tourism industry has told us about needing more support for infrastructure and development activities, and this program sits alongside the recent Regional Tourism Investment Fund and Enabling Tourism Fund to deliver exactly that.”