New events body Major Events Gold Coast to launch in 2020

Photo: Jerad Williams

A new Gold Coast events entity has been formed following a shake-up of three of the city’s longstanding marketing bodies.

Major Events Gold Coast will become fully operational in mid-2020 after the merger of Surfers Paradise Alliance, Broadbeach Alliance and Connecting Southern Gold Coast.

The new entity will have about $13 million to work with each year, with the aim of booking out each and every available weekend with a nationally or internationally broadcast event.

Darryl Kelly, former chair of Broadbeach Alliance, will head the nine member board of Major Events, which includes former GOLDOC CEO Mark Peters, the incoming CEO of Village Roadshow Clark Kirby, group executive operations at Star Entertainment Group Geoff Hogg and the regional general manager at Accor Hotels Michael Coe.

Other members include the director of Cross Promotions International Jackie Cross, CEO and director of Burleigh Brewing Co Peta Fielding, Former legal practitioner at Minter Ellison Jessica Norris and Chair of Connecting Southern Gold Coast Greg Jenke.

Kelly said they will focus on attracting new and major events “across the city”.

“I think one organisation looking over the whole city has the potential to achieve more than the individuals,” he told the Gold Coast Bulletin.

“Well, the first thing you notice when you have a look at the program is there’s some conflict there. That’s the first item to attend to.”