The Melbourne Convention Bureau (MCB) has launched a new digital marketing site designed to help event planners promote Melbourne and Victoria to delegates attending future meetings.
The Delegate Destination Site provides event organisers with relevant destination content and resources to help optimise their business event and boost delegate engagement with the event’s host destination.
MCB CEO Julia Swanson said it was focused on maintaining support for its clients.
“As cities worldwide are in different stages of the coronavirus pandemic, usual conference promotion and marketing schedules have been disrupted,” she said.
“We need to be providing alternative solutions to ensure clients can keep promoting their meetings, particularly as face-to-face engagement opportunities are limited.
“This is a challenging time for our clients, as their organisations grapple with their own financial challenges, travel restrictions, changing consumer sentiment and a new level of health and safety responsibilities.
“MCB recognises this, and the need to quickly develop new ways of boosting delegate registration to upcoming events.”