A new campaign has been launched to drive visitation to Broken Hill in the far west of the NSW outback.
Launched by Destination NSW, in collaboration with Broken Hill City Council and Central Darling Shire, the ‘It’s Out There’ campaign shines a light on the landscape and cultural features in addition to opportunities to learn about Indigenous culture and early European history.
“Many people have heard of Broken Hill but what they don’t realise is how many incredible, quirky and diverse experiences this region has to offer,” Minister for Tourism Stuart Ayres said.
“This marketing campaign will showcase Broken Hill and the Central Darling region as a ‘different kind of outback’ – one that is full of spirit, history, diversity and character to explore and uncover. In addition to its striking landscapes, this region has a strong community of incredible artists, a vibrant drag culture and a unique Aboriginal cultural heritage.”
Broken Hill City Council Mayor Darriea Turley said the destination can provide a unique and genuine outback experience in the Far West.
“I believe we offer a level of authenticity that is unmatched in the tourism market and our product is showcased perfectly in this campaign,” Turley said.
“This project represents months of hard work between Destination NSW and our respective Councils, and we’re all very excited for it to hit the market and drive tourism to our region.”